SYNCgaze is an enterprise spatial-commerce platform shifting digital retail from flat, low-converting transactions to predictive, zero-latency spatial validation.
SYNCgaze Ltd is a UK Private Limited Company with an Australia connection.
The domain name syncgaze.com was registered in 2023 by Janette Nelson (Opi) the founder and director of SYNCgaze Ltd.
Beyond her technical credentials, Janette Nelson (aka Opi Nelson) is a music artist and radio/TV producer who blazed trails across music and media (Australian Broadcasting Corporation and SBS Television Australia) and wrote and performed on ARIA-nominated and platinum ARIA award-winning albums.
Opi's cross-disciplinary background drives SYNCgaze’s focus on high-engagement, culturally resonant digital experiences.
Her deep technical experience, specialized AI governance and Innovation policy credentials, and frontline market discovery for global tech brands and fashion brands, alongside her senior global business development and intelligence experience (Proudfoot Consulting and KANTAR TNS), brings a rare combination of founder-market fit, regulatory foresight, and commercial execution to spatial retail infrastructure.
The 'Gazes'
Janette Nelson (Opi) registered SYNCgaze.com in 2023 yet she developed the early concept of 'Gazes' between 2017 -2020.
In 2026 SYNCgaze founder's vision manifested into a modular, spatial, data-compliant software ecosystem designed to protect brand margins in a non-linear global economy:
Market Fit & Frontier Discovery
While Opi was working as an product trainer and sales representative in London on brand activations for global market leaders—including Google, Microsoft, Sennheiser, Bosch, Acer and Bowers & Wilkins, and in her past working in Australian fashion retail.
Opi's gathering of instore brand activation insights presented a significant barrier to close of sale, and that was lack of personalised spatial validation e.g customers were unable to validate how a product looked in their home, or how a shirt looked with their jacket they did not have with them instore.
Opi could also see for Australian rural regional merchants (such as GlassDunes Australia), this geographic disconnect severely throttled growth while driving costly reverse-logistics return loops.
The Spatial Visualization Gap
Direct instore brand activation insights analysis of first-party consumer behaviour revealed a universal commerce friction point: high checkout abandonment driven by spatial uncertainty. Consumers routinely abandoned purchases instore due to not being able to visualise products in their homes or abandoned online carts because flat images failed to validate scale, placement, or styling in their physical environments.
Multi-Disciplinary Leadership
Beyond Opi's technical architecture credentials, she has worked in global business development and business intelligence positions for global consultancies and also in academic research funding legal areas.